The Mobile Web

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A significant opportunity exists for companies to connect with women using mobile technologies. Women comprise 47% of current mobile web users, and between 2008 and 2009, the number of women using the mobile web increased by 43%, compared with a 26% increase in the number of men.

Joyce Kim, CEO of Soompi.com, a Korean pop and Asian music and entertainment community, understands the need for a comprehensive mobile strategy. “Accessing content via mobile devices is getting both more popular and easier across the Internet,” said Kim. “Also, a good percentage of our traffic originates in Asia where mobile usage is more widespread.”

In addition to mobilizing their sites, companies are moving towards making women’s lives easier, according to Corvida Raven, a technology blogger and social media consultant.

“We’ll start seeing more apps catering to the lifestyles of women on a personal level, such as shopping apps that provide discounts on popular items that women usually buy for their homes and kids,” Raven predicted. She added that some apps are upping the convenience factor: “Location-based apps are partnering with stores to provide discounts and deals through augmented reality.”

Companies targeting mobile women should also consider developing or sponsoring apps which cater to a broad array of women’s interests, including careers, politics, personal finance, and organization, in addition to the more traditional categories of shopping, fashion, and parenting.

Sharpen your marketing expertise on Word of Mouth (WOM) and Mobile Marketing (MM) while enjoying great networking with others in senior level Marketing, General Mgt., Advertising, PR, Research, Biz Dev/Sales and related functions).

On Thursday, January 21st, at 5:30PM MENG's DC Chapter hosts a networking and presentation. (MENG = Marketing Executives Networking Group, www.mengonline.com)

What's Hot in Word of Mouth & Mobile Marketing

As cell phones become smarter and enhanced with more features, the impact on ethical and effective marketing will be profound. Get on the leading edge of knowing how best to use permission-based mobile promotions to generate product buzz and word of mouth conversations.

This hot presentation gives insights and advice on Word-of-Mouth and Mobile Marketing — two emerging media trends you can't afford to ignore.

ApolloBravo is a next generation marketing and new media firm, specializing in Mobile Promotion and Social Media solutions. Brad Beckstrom, Founder and Managing Partner, will discuss the quantum leaps in text messaging and the marketing impact possible via mobile devices. He'll also present the latest in wireless marketing and case studies from successful permission-based promotions. Examples will include branded content, Text2win sweeps, camera phone promos, the mobile web and wireless event marketing. * [See Brad’s bio below.]

Mark your calendar now for January 21, 2010 - so you don’t get left in the last decade.

Register today… and tell other senior Marketing and Management folks to register and come too! Advance Registration required at:

https://www.123signup.com/register?id=jrxbz

A modest $11.00 fee covers food. Online registration closes on Wednesday, Jan. 20 .(Pls. use only Visa or MC.)

For any registration questions, please contact Ruth Bardos, MENG Administrator, at admin@mengonline.com, or by phone, 860-984-6186.

Meeting Details

Location & Time:

Downtown DC at University of Phoenix, 25 Massachusetts Ave, NW, Washington, DC 20001 (1-1/2 blocks from Union Station, near Capitol Brewing, ground floor entrance).

Networking starts at 5:30 PM and presentation at 6:30 PM. Lots of time before and after the presentation is devoted to networking.

Parking and Metro

Easy Metro at Union Station and parking there or metered street parking usually is very available on Massachusetts Ave. in front of Univ. of Phoenix, which becomes free after 6:30PM, so bring LOTS of quarters. (Parking in the Univ. of Phoenix building closes at 7:30 PM and should be avoided.)

Food - Sandwiches and beverages are provided, covered by your registration fee, whether or not you eat.

GUESTS WELCOME!

All members and guests are encouraged to bring or send guests who are or have been senior level Marketers (VP or above); feel free to forward this email to them. Guests are welcome to MENG meetings twice and then need to decide whether or not to join MENG.

Questions? Please contact me at pabrickman@aol.com or call my cell, 410-598-6036.